PPC

 

✅ Duration: 15 Days (2 Weeks Intensive Training)

Day 1: Introduction to PPC Marketing
• What is Paid Advertising?
• Difference between Organic vs Paid
• Types of PPC platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Benefits & career scope in PPC

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Day 2: Google Ads Account Setup
• Creating a Google Ads account
• Google Ads dashboard overview
• Types of Ads available – Search, Display, Video, Shopping, App Campaigns

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Day 3: Keyword Research
• Importance of keywords in PPC
• Types of keywords (Broad, Phrase, Exact, Negative)
• Using Google Keyword Planner
• Competitor keyword analysis tools (Ubersuggest, SEMrush basics)

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Day 4: Search Campaign Creation
• Creating first Search campaign
• Setting campaign goals and budget
• Ad Groups & structure
• Writing effective ad copy (Headlines, Descriptions, CTAs)

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Day 5: Ad Extensions & Quality Score
• Call, Sitelink, Callout, Location extensions
• What is Quality Score and how to improve it
• Ad Relevance & Landing Page Experience

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Day 6: Display Campaigns
• Difference between Search vs Display
• Creating a Display Ad campaign
• Targeting options: audience, topics, placements
• Banner ad sizes & creatives

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Day 7: Video (YouTube) Ads
• Types of YouTube ads: Skippable, Non-skippable, Bumper, Discovery
• Creating a video ad campaign
• Audience targeting for video ads

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Day 8: Remarketing Campaigns
• What is remarketing and its importance
• Setting up remarketing audiences
• Dynamic remarketing basics
• Creating a remarketing campaign for website visitors

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Day 9: Conversion Tracking & Google Analytics Integration
• What are conversions?
• Setting up conversion tracking code
• Connecting Google Ads & Analytics
• Understanding key metrics: CTR, CPC, CPA, ROAS

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Day 10: Advanced Targeting & Bidding Strategies
• Manual vs Automated bidding
• Target CPA, Target ROAS, Maximize Conversions
• Demographic & location targeting
• Device-level bids

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Day 11: Facebook Ads Basics (Meta Ads)
• Introduction to Meta Ads Manager
• Types of campaigns (Awareness, Traffic, Leads, App Install, Sales)
• Creating ad sets & target audience
• Creatives for Facebook & Instagram

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Day 12: Facebook Lead Generation & Retargeting
• Lead form ads setup
• Custom audiences
• Pixel setup basic introduction
• Retargeting website visitors

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Day 13: Ad Optimization
• A/B testing: Ads, Landing page
• Improving Quality Score & Relevance
• Budget optimization techniques
• Pause / Remove underperforming ads

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Day 14: Reporting & Analytics
• Creating daily/weekly PPC reports
• Important metrics: Impressions, Clicks, CTR, Conversion Rate, ROI
• Tools for reporting: Google Data Studio (intro)

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Day 15: Final Review + Strategy Building
• Review & recap of all campaigns
• Create a full PPC strategy for a sample client
• Interview questions & practical discussion
• Certificate of completion / Assessment

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