GST TECHNOLOGIES

SEO

🔹 Day 1: Introduction to Digital Marketing & SEO

What is digital marketing?
Organic vs. paid marketing
What is SEO? Why is it important?
Types of SEO: On-page, Off-page, Technical
How search engines work (crawl, index, rank)
Practical Task:

🔹 Day 2: Understanding Search Engines & SEO Ecosystem

How Google ranks pages (PageRank, indexing)
Search engine algorithms: Panda, Penguin, Hummingbird, BERT, etc.
Ranking factors: Relevance, authority, trust, content quality
SEO myths and truths
Practical Task:

🔹 Day 3: Keyword Research Fundamentals

Importance of keyword research
Types: Short-tail, Long-tail, LSI keywords
Understanding keyword intent
Keyword metrics: volume, difficulty, CPC, competition

Tools:

Task:

🔹 Day 4: Advanced Keyword Research & Search Intent

Mapping keywords to the buyer’s journey
Commercial, transactional, informational intent
Competitor keyword analysis

Tool:

Task:

🔹 Day 5: Content Strategy & Planning

What is a content strategy?
Creating topic clusters & content silos
Evergreen vs trending content
Planning a blog calendar

Task:

🔹 Day 6: SEO-Friendly Content Writing (Part 1)

SEO writing principles
Keyword placement strategies
Writing compelling headlines (H1) and subheadings (H2–H6)
Writing introductions that hook the reader

Task:

🔹 Day 7: SEO-Friendly Content Writing (Part 2)

Optimizing content readability (Flesch score)
Writing for voice search and featured snippets
Avoiding keyword stuffing
Using active voice and calls to action (CTAs)

Task:

🔹 Day 8: On-Page SEO Optimization

Meta tags: title, description, keywords
Image optimization: ALT tags, file names, size
Internal linking strategies
URL structures and slugs
Schema markup basics (FAQ, HowTo, Article schema)

Task:

✔️ Optimize your blog post using Yoast or RankMath SEO plugin
✔️ Add internal/external links

🔹 Day 9: Technical SEO Essentials

XML sitemaps & robots.txt
Canonical tags
Mobile-first indexing
Page speed and Core Web Vitals (LCP, FID, CLS)
SSL certificates and site security

Tools:

Task:

🔹 Day 10: Off-Page SEO & Link Building

What are backlinks and why they matter
White-hat link building techniques
Guest blogging, broken link building, skyscraper technique
Anchor text optimization

Task:

✔️ Find 5 backlink opportunities in your niche
✔️ Write a short outreach email template

🔹 Day 11: Local SEO Optimization

What is Local SEO?
Setting up and optimizing Google Business Profile
Local keywords and citations (NAP consistency)
Local link-building strategies

Task:

✔️ Create or audit a Google Business Profile
✔️ List business on 3 local directories

🔹 Day 12: SEO Tools & Automation

Keyword research: Google Keyword Planner, Ubersuggest, Ahrefs
On-page SEO: Yoast, RankMath
Rank tracking: SERPWatcher, SERP Robot
Analytics: GA4, Search Console

Task:

✔️ Create a simple keyword tracking sheet
✔️ Connect a site to GA4 and GSC

🔹 Day 13: SEO Analytics & Performance Tracking

SEO KPIs: Organic traffic, bounce rate, dwell time, rankings
GA4: User acquisition, behavior, conversions
GSC: Indexing status, queries, clicks, impressions
Setting up goals in GA4

Task:

✔️ Track top-performing pages in GSC
✔️ Export a basic SEO performance report

🔹 Day 14: SEO Audit & Competitor Analysis

Full SEO audit (technical + on-page + content)
Competitive gap analysis
SWOT for SEO
Backlink profile analysis

Task:

✔️ Run a full SEO audit on your blog or website
✔️ Present 3 competitor weaknesses to capitalize on

🔹 Day 15: Final Project & SEO Strategy

Combine everything: Strategy + Execution + Tools
Create a mini SEO campaign plan
Outline goals, KPIs, timeline, content topics, and link strategy

Task:

✔️ Deliver a 1-page SEO strategy plan
✔️ Write and publish a fully optimized blog post with GSC submission

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