Smm
🔹 Day 1: Introduction to Social Media Marketing
- What is SMM? Why does it matter?
- Organic vs. Paid Social Media
- Benefits of SMM for businesses
- Major platforms: Facebook, Instagram, Twitter (X), LinkedIn, YouTube, TikTok, Pinterest
- Overview of B2B vs. B2C SMM strategies
Task: ✔️ Create professional profiles on 3 major platforms (choose based on your niche)
🔹 Day 2: Understanding Target Audience & Social Media Trends
- Buyer personas: How to build one
- Audience segmentation: Demographics, psychographics
- Understanding platform-specific behavior
- Latest trends (Reels, Stories, Shorts, influencer collabs)
Task:
- ✔️ Build a buyer persona for your brand
- ✔️ Research 3 trends relevant to your niche
🔹 Day 3: Competitor Analysis & Social Audit
- What is a social media audit?
- Analyzing competitor content strategies
- SWOT analysis of your brand’s presence
- Tools: Social Blade, Fanpage Karma, Hootsuite
Task:
- ✔️ Conduct a social audit of your or a mock brand’s social profiles
- ✔️ Analyze 2 competitors and identify gaps
🔹 Day 4: Social Media Strategy & Planning
- Setting SMART goals (reach, engagement, conversions)
- Selecting platforms for your goals
- Content pillars and themes
- Social media funnel: Awareness → Consideration → Conversion → Loyalty
Task:
- ✔️ Create a basic 15-day social media strategy document
- ✔️ Define 3 key KPIs (engagement, followers, traffic, etc.)
🔹 Day 5: Content Creation – Formats & Ideas
- Types of content: Text, image, carousel, video, live, stories
- Content ideas: Educational, Inspirational, Entertaining, Promotional
- Viral content principles: Hook, emotion, relatability
- Tools: Canva, CapCut, InShot
Task:
- ✔️ Create 3 sample posts for different content formats using Canva
- ✔️ Design a content theme or style guide
🔹 Day 6: Copywriting for Social Media
- Writing hooks and CTAs
- AIDA and PAS frameworks
- Tone and voice consistency
- Platform-specific copy rules (hashtags, emojis, length)
Task:
- ✔️ Write captions for your 3 posts using different frameworks
- ✔️ Craft 5 strong CTAs for Instagram/Facebook
🔹 Day 7: Content Calendar & Scheduling
- Importance of consistency
- Posting frequency per platform
- Best days and times to post
- Tools: Buffer, Hootsuite, Later, Metricool
Task:
- ✔️ Create a 7-day content calendar in Google Sheets
- ✔️ Schedule 3 posts using Buffer (or similar free tool)
🔹 Day 8: Instagram & Facebook Marketing (Meta)
- Understanding Instagram and Facebook algorithms
- Feed vs. Stories vs. Reels
- IG business account features
- Facebook Groups, Events, Pages
- Engagement strategies
Task:
- ✔️ Set up a Meta Business Suite account
- ✔️ Create and post one Reel and one Story
🔹 Day 9: LinkedIn & Twitter (X) Marketing
- LinkedIn for B2B, professional branding
- Types of LinkedIn content
- Twitter/X for real-time engagement and news
- Twitter threads and viral formats
Task:
- ✔️ Publish 1 LinkedIn post and engage with 5 connections
- ✔️ Create a 3-post Twitter thread
🔹 Day 10: TikTok, YouTube Shorts, and Video Marketing
- Short-form vs. long-form video content
- TikTok trends and challenges
- YouTube Shorts SEO basics
- Scriptwriting for social video
Task:
- ✔️ Create one short-form video (15–30 seconds)
- ✔️ Research trending audio and hashtags
🔹 Day 11: Hashtags, Tags & Engagement Hacks
- How hashtags work on each platform
- Branded vs. niche hashtags
- Tagging strategies for reach
- Engagement hacks (polls, questions, giveaways)
Task:
- ✔️ Build a hashtag bank for your niche
- ✔️ Comment on 10 niche-related posts to boost visibility
🔹 Day 12: Social Media Advertising (Meta Ads)
- Ad types: Awareness, Consideration, Conversion
- Setting up Facebook Ads Manager
- Custom vs. Lookalike audiences
- Budgeting and bidding
Task:
- ✔️ Set up a dummy ad campaign on Facebook Ads Manager
- ✔️ Define your target audience and write 2 ad copies
🔹 Day 13: Influencer & Community Marketing
- Finding and working with influencers
- Micro vs. macro influencers
- UGC (User-Generated Content)
- Building brand communities
Task:
- ✔️ Identify 5 potential influencers for your niche
- ✔️ Draft a collaboration pitch message
🔹 Day 14: Analytics, Metrics & Reporting
- Engagement rate, reach, impressions, saves, shares
- Platform insights overview (Instagram, Facebook, LinkedIn, etc.)
- Monthly reporting structure
- Improving performance through data
Task:
- ✔️ Analyze post-performance from your scheduled content
- ✔️ Create a simple social media report in Excel/Sheets
🔹 Day 15: Final Project & Strategy Presentation
- Present a full 15-day SMM strategy for a brand (real or mock)
- Include content plan, post samples, ad mockups, KPIs
- Discuss growth strategy and audience engagement ideas
Task:
- ✔️ Submit your 15-day campaign strategy in a PDF or slide deck
- ✔️ Present growth tactics and expected results
