GST Technologies
META ADS COURSES

 

Introduction to Meta Advertising ⌄
Overview of Meta Ads Platform
Difference between Facebook Ads & Google Ads
Benefits of Advertising on Facebook & Instagram
Familiarizing with Meta Business Suite
Setting Up Business Manager ⌄
Creating Business Manager Account
Adding Pages & Instagram Accounts
Adding Ad Accounts and Team Members
Business Verification (Optional)
Understanding Campaign Structure ⌄
Campaign → Ad Sets → Ads hierarchy
Objectives Explained: Awareness
Traffic
Engagement
Leads
App Promotion
Sales
Brand Awareness
Audience Targeting ⌄
Core Audience (Location, Age, Gender, Interests)
Custom Audience (Website Visitors, Leads List, App Users, Video Viewers)
Lookalike Audience
Detailed Targeting Strategies
Campaign Budget & Bidding ⌄
Daily Budget vs Lifetime Budget
CBO (Campaign Budget Optimization)
Bid Strategies: Lowest Cost, Cost Cap, Bid Cap Scheduling Ads
Ad Formats ⌄
Single Image Ad
Carousel Ad
Video Ad
Collection/Instant Experience
Story Ads & Reels Ads
Ad Creative & Copywriting ⌄
Writing Effective Ad Headlines & Descriptions
Designing Creatives using Canva
Creative Best Practices (Text Ratio, Visuals, CTA)
A/B Testing Creatives
Creating Your First Campaign ⌄
Step-by-step campaign setup (Lead Gen or Traffic)
Selecting the right objective
Setting up Ad Set: Audience, Budget, Placement
Publishing Ads
Pixel & Tracking ⌄
What is Meta Pixel?
Creating & Installing Pixel on Website
Event Setup: Page View, Lead, Purchase, Add to Cart
Tracking Conversions
Lead Generation Ads (Facebook Forms) ⌄
Creating Facebook Lead Form
Custom Fields, Intro, Privacy Policy
CRM Integration
Auto-Reply & Download Leads
Remarketing Campaigns ⌄
Custom Audiences for Retargeting
Warm vs Cold Audience Segmentation
Website Retargeting
Email Retargeting
GST TECHNOLOGY

    Placement Companies

Astonish info tech Private Ltd V-Dart Technologies Tablabs Private.ltd Trirope Tecnologies Tefugen Technologies

Contact

             No-1,4th Floor, Periyasamy Towers,
                     Trichy-2

             +91 93444-39963,
                     +91 94439-33246

             gsttechnology963@gmail.com

            

Courses

Certificate