META ADS

 

Module 1: Introduction to Meta Advertising
• Overview of Meta Ads Platform
• Difference between Facebook Ads & Google Ads
• Benefits of Advertising on Facebook & Instagram
• Familiarizing with Meta Business Suite

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Module 2: Setting Up Business Manager
• Creating Business Manager Account
• Adding Pages & Instagram Accounts
• Adding Ad Accounts and Team Members
• Business Verification (Optional)

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Module 3: Understanding Campaign Structure
• Campaign → Ad Sets → Ads hierarchy
• Objectives Explained:
• Awareness
• Traffic
• Engagement
• Leads
• App Promotion
• Sales
• Brand Awareness

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Module 4: Audience Targeting
• Core Audience (Location, Age, Gender, Interests)
• Custom Audience (Website Visitors, Leads List, App Users, Video Viewers)
• Lookalike Audience
• Detailed Targeting Strategies

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Module 5: Campaign Budget & Bidding
• Daily Budget vs Lifetime Budget
• CBO (Campaign Budget Optimization)
• Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
• Scheduling Ads

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Module 6: Ad Formats
• Single Image Ad
• Carousel Ad
• Video Ad
• Collection/Instant Experience
• Story Ads & Reels Ads

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Module 7: Ad Creative & Copywriting
• Writing Effective Ad Headlines & Descriptions
• Designing Creatives using Canva
• Creative Best Practices (Text Ratio, Visuals, CTA)
• A/B Testing Creatives

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Module 8: Creating Your First Campaign
• Step-by-step campaign setup (Lead Gen or Traffic)
• Selecting the right objective
• Setting up Ad Set: Audience, Budget, Placement
• Publishing Ads

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Module 9: Pixel & Tracking
• What is Meta Pixel?
• Creating & Installing Pixel on Website
• Event Setup: Page View, Lead, Purchase, Add to Cart
• Tracking Conversions

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Module 10: Lead Generation Ads (Facebook Forms)
• Creating Facebook Lead Form
• Custom Fields, Intro, Privacy Policy
• CRM Integration
• Auto-Reply & Download Leads

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Module 11: Remarketing Campaigns
• Custom Audiences for Retargeting
• Warm vs Cold Audience Segmentation
• Website Retargeting
• Email Retargeting

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Module 12: Optimization Strategy
• CTR, CPC, CPM, CPL Metrics
• Improving Ad Performance
• Scaling Winning Ads
• Budget Optimization

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Module 13: Reporting & Analytics
• Ads Manager Reports Dashboard
• Creating Custom Reports
• Exporting Reports
• Monitoring ROAS

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Module 14: Policy & Compliance
• Ad Approval Process
• Restricted Content
• Common Policy Violations
• Appeal Process

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Module 15: Advanced Strategies (Optional)
• Dynamic Ads for E-commerce
• Instagram Shopping Ads
• WhatsApp Lead Ads
• Automation Rules

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Tools Used:
• Meta Business Suite
• Ads Manager
• Facebook Pixel Helper
• Canva / Creative Tools
• Google Analytics (Lite)

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