ppc

 

Module 1: Introduction to PPC (Day 1)
• What is Pay-Per-Click?
• Difference between SEO & PPC
• Benefits and types of PPC campaigns
• Understanding Google Ads vs Meta Ads vs LinkedIn Ads

---

Module 2: Google Ads Account & Campaign Basics (Day 2-3)
• Creating a Google Ads Account
• Campaign types: Search, Display, Video, Shopping, Smart, Performance Max
• Google Ads Dashboard Overview
• Understanding Keywords, Bidding, Ad Rank, Quality Score

---

Module 3: Keyword Research for PPC (Day 4-5)
• Keyword Match Types: Broad, Phrase, Exact, Negative
• Keyword Planner Tool
• Competitor Keyword Analysis
• Low CPC, High Intent keywords

---

Module 4: Google Search Campaign Creation (Day 6-8)
• Creating Ad Groups
• Writing Effective Ads: Headlines, Description, URL path
• Extensions: Site-link, Call, Location, Callout, Structured Snippet
• Landing Page Basics
• Quality Score improvement techniques

---

Module 5: Google Display & Video Ads (Day 9-11)
• Display Ads Setup with banners
• Targeting Options: Audience, Demographics, Topics, Placements
• Responsive Display Ads
• YouTube Video Ads: Skippable, Non-skippable, In-stream ads
• Remarketing Ads (Intro)

---

Module 6: Conversion Tracking & Analytics (Day 12-13)
• Setting up Goals in Google Ads
• Google Analytics Integration
• Conversion Tracking Setup with Tag Manager
• Understanding CTR, CPC, CPA, ROAS, Impression Share

---

Module 7: Optimization Techniques (Day 14-16)
• A/B Testing of Ads
• Negative Keywords
• Bid Strategy: Manual, Max Clicks, Max Conversions, Target CPA
• Quality Score Improvement
• Landing Page Optimization

---

Module 8: Advanced Google Ads (Day 17-19)
• Remarketing Campaigns
• Performance Max Campaign
• Shopping Ads (Intro)
• Smart Campaigns
• Ad Policies and Account Health

---

Module 9: Meta Ads (Facebook/Instagram Ads) Overview (Day 20-22)
• Difference between Boost Post & Ad Manager
• Campaign Objectives & Funnel
• Audience Targeting
• Creating Ad Sets, Custom Audiences
• Ad Creatives: Image vs Video ads
• Reading Reports & Optimization

---

Module 10: Reporting & Tools (Day 23-25)
• Weekly / Monthly PPC Report format
• Dashboard / Metrics interpretation
• Tools: Google Ads Editor, SEMrush, Spyfu (basics)
• Automated Rules & Scheduling ads

---

Module 11: Live Project + Interview Prep (Day 26-30)
• Setup & manage a live campaign
• Create Sample Reports
• Troubleshooting Ads
• Common Interview Questions
• Certification Info: Google Ads Search Certification

---