SEO

 

Module 1: Introduction to SEO (Day 1-2)
• What is SEO?
• Importance & Benefits of SEO
• Types of SEO: On-Page, Off-Page, Technical
• How Search Engines Work – Crawling, Indexing, Ranking
• SERP Features

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Module 2: Keywords & Research (Day 3-5)
• Types of Keywords (Short Tail vs Long Tail)
• Keyword Research Tools: Google Keyword Planner, Ubersuggest, SEMrush
• Search Volume, Competition, CPC
• How to choose target keywords for business
• Keyword Mapping

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Module 3: On-Page SEO (Day 6-10)
• Title Tag Optimization
• Meta Description, Meta Keywords
• URL Structure
• Header Tags (H1 to H6)
• Keyword Placement
• Internal Linking
• Image Optimization (Alt tags)
• Content Optimization & Keyword Density
• User Experience Signals (Bounce rate, Dwell time)
• Use of Schema Markup (Basics)

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Module 4: Content Strategy & SEO Writing (Day 11-13)
• Types of SEO Content
• Blog Writing Techniques
• Optimizing Blog Posts
• Content Calendar
• Use of AI Writing Tools (New Trend)

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Module 5: Technical SEO (Day 14-18)
• Mobile-Friendly Optimization
• Website Speed
• SSL Certificate (HTTPS)
• XML Sitemap
• Robots.txt
• Canonical Tags
• 301/302 Redirects
• Core Web Vitals (basic introduction)
• Structured Data (Schema)

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Module 6: Off-Page SEO / Link Building (Day 19-24)
• Backlinks – Importance & Types
• Domain Authority & Page Authority
• High-Quality vs Low-Quality Links
• Guest Posting
• Directory Submission
• Social Bookmarking
• PDF / PPT Submission
• Forum Posting, Q&A Sites
• Web 2.0 Backlinks

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Module 7: Local SEO (Day 25-27)
• Google My Business Creation & Optimization
• Local Citations
• Local Keywords
• Reviews & Ratings Strategy
• Local Ranking Factors

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Module 8: SEO Tools Hands-on (Day 28-30)
• Google Analytics (Basics)
• Google Search Console
• Google Tag Manager (Intro)
• Yoast SEO (WordPress Plugin)
• SEMrush / Ahrefs Overview
• Site Audit using tools
• Reporting techniques

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Module 9: SEO Trends & Updates (Day 31-33)
• Helpful Content Update
• E-A-T Concept (Expertise, Authoritativeness, Trust)
• Voice Search Optimization
• AI and SEO
• Future of SEO

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Module 10: SEO Project & Reporting (Day 34-40)
• Live Project: Optimize a Website / Blog
• Keyword Planning + On-page + Technical
• Backlink Strategy
• Weekly Reporting Format
• Preparing SEO Audit Report
• Case Studies

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