smm

 

Module 1: Introduction to Social Media Marketing (Day 1-2)
• What is SMM?
• Importance & Benefits of Social Media for Business
• Overview of Major Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, WhatsApp, Snapchat
• Difference between Social Media Marketing vs Digital Marketing vs SMO

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Module 2: Social Media Strategy (Day 3-5)
• Understanding Target Audience (Buyer Persona)
• Competitor Analysis
• Setting Goals (Branding, Lead Generation, Engagement)
• Creating a Social Media Calendar
• Content Planning & Types (Image, Video, Text, Reels)

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Module 3: Facebook Marketing (Day 6-9)
• FB Page Creation & Optimization
• Types of Facebook Posts
• FB Group Marketing
• FB Insights & Analytics
• Basics of Facebook Ads (Boost Post vs Ad Manager)
• Ad Objectives, Audience Targeting
• Creating Ad Sets & Campaigns
• Budgeting & Ad Performance Metrics

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Module 4: Instagram Marketing (Day 10-13)
• Business & Creator Accounts
• Optimizing Bio, Highlights
• Hashtags Strategy
• Reels Strategy
• Instagram Content Types
• IG Insights
• Introduction to Instagram Ads through Meta Ads Manager

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Module 5: LinkedIn Marketing (Day 14-16)
• Creating & Optimizing LinkedIn Profile / Company Page
• Types of LinkedIn Content
• LinkedIn Networking & Outreach
• LinkedIn Lead Generation
• Introduction to LinkedIn Ads

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Module 6: YouTube Marketing (Day 17-19)
• Creating & Optimizing Channel
• YouTube SEO (Title, Tags, Description, Thumbnail)
• Types of Content (Vlogs, Tutorials, Shorts)
• YouTube Monetization Basics
• YouTube Analytics

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Module 7: Twitter & Other Social Platforms (Day 20-22)
• Twitter Basics & Profile Setup
• Tweet Types, Trends & Hashtags
• Twitter Engagement Strategy
• Pinterest & Snapchat Basics (optional)
• WhatsApp Business Marketing

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Module 8: Social Media Content Creation Tools (Day 23-25)
• Canva (Posts, Stories, Banners, Infographics)
• CapCut / InShot for video editing
• Using Templates & Maintaining Brand Theme
• Trending Music / Reels content creation

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Module 9: Paid Ads (Meta Ads – Advanced) (Day 26-30)
• Detailed Meta Ads Manager
• Campaign Objectives: Reach, Traffic, Leads, Conversion, Awareness
• Custom Audience, Lookalike Audience
• Pixel Setup (Visitors, Events)
• Budget Optimization & A/B Testing
• Ad Copywriting Tips (Headline, Primary Text, CTA)
• Ad Report Analysis

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Module 10: Analytics & Reporting (Day 31-33)
• Understanding KPIs: Impressions, CPM, CPC, CTR, Reach
• Using Insights from Each Platform
• Creating Monthly SMM Report
• ROI Measurement

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Module 11: SMM Strategy + Live Project (Day 34-38)
• Build SMM Strategy for a Business Page
• Plan 1-Month Calendar
• Design 10 Creatives & 5 Reels
• Run a Sample Ad
• Present Strategy Report

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Module 12: Latest Trends & Career Guidance (Day 39-40)
• Influencer Marketing
• Affiliate Marketing on Social Platforms
• Future Trends: AI tools, Chatbots, Automation
• Internship tips, Freelancing profile building
• Interview Preparation & Certification (Meta Blueprint details)

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