GST Technologies
SOCIAL MEDIA MARKETING COURSES

 

Introduction to Social Media Marketing ⌄
What is SMM?
Importance & Benefits of Social Media for Business
Overview of Major Platforms: Facebook, Instagram, LinkedIn, Twitter
Social Media Strategy ⌄
Understanding Target Audience (Buyer Persona)
Competitor Analysis
Setting Goals (Branding, Lead Generation, Engagement)
Creating a Social Media Calendar
Content Planning & Types (Image, Video, Text, Reels)
Facebook Marketing ⌄
FB Page Creation & Optimization
Types of Facebook Posts
FB Group Marketing
FB Insights & Analytics
Basics of Facebook Ads (Boost Post vs Ad Manager)
Ad Objectives, Audience Targeting
Creating Ad Sets & Campaigns
Budgeting & Ad Performance Metrics
Instagram Marketing ⌄
Business & Creator Accounts
Optimizing Bio, Highlights
Hashtags Strategy
Reels Strategy
Instagram Content Types
IG Insights
Introduction to Instagram Ads through Meta Ads Manager
LinkedIn Marketing ⌄
Creating & Optimizing LinkedIn Profile / Company Page
Types of LinkedIn Content
LinkedIn Networking & Outreach
LinkedIn Lead Generation
Introduction to LinkedIn Ads
YouTube Marketing ⌄
Creating & Optimizing Channel
YouTube SEO (Title, Tags, Description, Thumbnail)
Types of Content (Vlogs, Tutorials, Shorts)
YouTube Monetization Basics
YouTube Analytics
Twitter & Other Social Platforms ⌄
Twitter Basics & Profile Setup
Tweet Types, Trends & Hashtags
Twitter Engagement Strategy
Pinterest & Snapchat Basics (optional)
WhatsApp Business Marketing
Social Media Content Creation Tools ⌄
Canva (Posts, Stories, Banners, Infographics)
CapCut / InShot for video editing
Using Templates & Maintaining Brand Theme
Trending Music / Reels content creation
Paid Ads (Meta Ads – Advanced) ⌄
Detailed Meta Ads Manager
Campaign Objectives: Reach, Traffic, Leads, Conversion, Awareness
Custom Audience, Lookalike Audience
Pixel Setup (Visitors, Events)
Budget Optimization & A/B Testing
Ad Copywriting Tips (Headline, Primary Text, CTA)
Ad Report Analysis
Analytics & Reporting ⌄
Understanding KPIs: Impressions, CPM, CPC, CTR, Reach
Using Insights from Each Platform
Creating Monthly SMM Report
ROI Measurement
SMM Strategy + Live Project ⌄
Build SMM Strategy for a Business Page
Plan 1-Month Calendar
Design 10 Creatives & 5 Reels
Run a Sample Ad
Present Strategy Report
GST TECHNOLOGY

    Placement Companies

Astonish info tech Private Ltd V-Dart Technologies Tablabs Private.ltd Trirope Tecnologies Tefugen Technologies

Contact

             No-1,4th Floor, Periyasamy Towers,
                     Trichy-2

             +91 93444-39963,
                     +91 94439-33246

             gsttechnology963@gmail.com

            

Courses

Certificate